Baidu PPC & Programmatic Ads
Maximize Your Brand’s Reach in China with Data-Driven Precision
In China, 93% of users begin their B2B brand discovery journey on search engines like Baidu and 360 Search, while lifestyle and B2C research is increasingly shifting to platforms such as Xiaohongshu (RedNote). At SkyWise Digital, we specialise in turning these high-intent search moments into powerful brand opportunities across Baidu, 360, and Sogou.
Beyond search, we also run programmatic advertising campaigns to proactively reach target audiences across both B2B and B2C sectors — including manufacturing, pharma and biotech, property, BTR, PBSA, hospitality/hotels, destination markets and retail.
Baidu PPC Campaigns:
Dominate Search Results
Baidu captures 76% of China’s search traffic, making it the gateway to your target audience. Our end-to-end PPC solutions ensure your ads outperform competitors and convert clicks into sales.
How We Deliver Results
Baidu Account Setup
We set up your Baidu PPC account, fast-track your campaign launch.
High-Intent Keyword Targeting
We conduct comprehensive keyword research to identify high-potential keywords that drive purchases - not just clicks.
Culturally Optimized Ads
We localise your messaging to connect authentically with Chinese consumers.
Fast loading Landing Pages
we create Baidu PPC landing pages hosted directly on the Baidu platform to ensure fast loading speeds.
Real-Time Bid Optimisation
Our daily optimisation ensures your campaign performance improves rapidly, reaches a strong, effective level, and continues to grow over time.
Transparent ROI Tracking
Weekly, monthly, and phase review reports provide a clear view of your PPC campaign’s status and deliver insights across key performance areas.
Programmatic Ads Campaigns:
Actively Connect with Your Chinese Audience
Reach your targeted audience on Douyin, Tencent, Toutiao, and other major platforms with hyper-targeted visuals and videos designed to drive action.
Our Programmatic Advantage
Focused Audience Targeting
Segment audiences by location, behaviour, device, shopping intent, and more.
Adaptive Creative Suite
Dynamic banners and video ads optimised for Douyin (Chinese TikTok), WeChat, and other key platforms.
In-Platform Landing Pages or Website Optimisation
- Create high-converting in-platform landing pages with lead generation forms, or optimise existing pages on your website for better performance.
Performance-Driven Campaigns
A/B test creatives in real time and automatically shift budget to top-performing formats.
- Track cross audiences and devices engagement to measure the full customer journey.
Why Partner with SkyWise Digital?
15+ Years of Experience Helping Global Brands Succeed in China
We’ve supported international businesses in navigating and thriving in China’s competitive market.
Full Compliance Assurance
From GDPR and China’s cross-border data regulations to local advertising laws, we deliver fully compliant campaigns that meet both international and Chinese legal standards.
Proven ROI
Our clients see an average of 45% lower cost per lead and 30% higher conversion rates compared to industry benchmarks.
End-to-End Support
From strategy to execution, we act as your single point of contact. Our bilingual teams in London and Shanghai ensure seamless in-market support, with no language barriers or time zone delays.
Get Started Today
Claim Your Free Baidu PPC Audit
25 City Road, London EC1Y 1AA, United Kingdom
- Email: contact@skywisedigital.com
- Telephone: +44 (0)203 886 2568
413, Building 1, 128 Yanping Road, Jing'an District, Shanghai, China
- Email: contact@skywisedigital.com
- Telephone: +86 171 2667 0402